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Ye, Ding

Frau Dr. Ye Ding lehrt Eventmanagement an der Shanghai University of International Business and Economics (SUIBE).
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  1. Events - Future, Trends, Perspectives  
    (1)

    Events - Future, Trends, Perspectives

    von Werner, Kim; Ye, Ding

    Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry.
    International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges.
    The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more.
    Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike.

    The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding.

    Content:

    Kim Werner and Ye Ding
    Acknowledgements

    PART A

    Nicole Böhmer, Kim Werner and Imke Wargin
    Female Careers in the Event Industry – Myth, Reality or Future Vision?

    Susanne Doppler, Burkhard Schmidt and Liza Funke
    Work Stress of Event Managers

    Hans-Jürgen Gaida
    Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances

    Steffen Ronft
    Event Psychology – An Interdisciplinary Approach

    Chunlei Wang and Xingdan Wang
    Theorising the “Event View” as a Kind of “World View”

    Helmut Schwägermann
    China Outbound Events – A Challenge for European MICE Destinations

    Markus Große Ophoff, Kai-Michael Griese and Kim Werner
    Event Organisations at the Interface between Sustainability and Digitalisation

    Hui Huang and Hanzhi Zhang
    Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China

    Kim Werner, Christina Bosse and Kai-Michael Griese
    Slow Events: Assessing the Potential for the Event Industry of the Future

    PART B

    Aliosha Alexandrov and Kai-Michael Griese
    Value Co-creation and the Impact on Marketing and Event Management Curricula

    Xing Lan and Yi Ding
    Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS)

    Mattheus Louw and Thomas Temme
    Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game

    Ye Ding, Li Zhang and Chunlei Wang
    Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities

    Gernot Gehrke
    Researching the Future of Event Education

    Steffen Ronft
    Appendix: Further references concerning psychological effects and phenomena
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